SFRAW Hosts NEW Royal Fishbox Subscription Program Every Thursday Night

We’re pleased to announce a spectacular new seafood subscription program meticulously organized by Cynthia Yeh, Sustainability Coordinator at local sustainable seafood company, Royal Hawaiian Seafood called Royal Fishbox.

Royal Fishbox is a weekly subscription program that provides subscribers with a variety of INCREDIBLY DELICIOUS sustainable seafood every week in a nicely packaged box format that includes educational and suggested use/preparation information for the contents of each box.

Subscriptions cost $25/week and are delivered every Thursday afternoon to the SFRAW warehouse for you to pick-up. You do not need to be a SFRAW member to be a Royal Fishbox subscriber.

Ever wondered what other kinds of seafood are out there? Curious to learn more about the different sustainable seafood species available in the market and in your local restaurant? Interested in learning how to prepare unique cuts of fish or how to enjoy certain species of seafood?

Register now for Fishbox, a subscription program that offers a new variety of seafood every week!  Once you sign up, you can pick up your Fishbox at the “Fishbowl” location you chose.  Fishboxes will be in an ice chest awaiting retrieval at the designated time/date.

IMAG2592Each week, you’ll get a smart and tidy package of sample-size portions of seafood, packaged individually and labelled with QM codes for smartphone scanning to gather even more information online. You’ll also receive a weekly Themeletter that reviews the products contained in that week’s subscription box. Access fresh, high-quality, sustainable seafood (products typically exclusive to Chefs) while educating yourself on the environmental issues posed in today’s society.

Our goal is to provide culinary education, fish education and sustainability awareness to consumers. And of course to offer RHS’s best seafood to individuals!

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SHRIMP_ONO So far we’ve sampled some outstanding seafood with the Fishbox pilot program including last week’s Chilean Seabass (aka Patagonian toothfish). The week before we had fun with Rhode Island Towndock Squid (with tentacles), Mediterranean tenderized Cuttlefish (2-3 pieces of whole Sepia), and cuttlefish ink. July 10th we had packs of local Santa Cruz Pacific Rock crab (Pacific Stone crab) and West Coast Dungeness crab. Over July 4th the boxes were double sized and contained generous portions of Fort Bragg wild king salmon steaks and delicious shell-on headless sustainable domestic farmed shrimp. Our Japanese neighbor was overjoyed with the Fishhox which contained Sake Kama (salmon collars) and two Kampachi Kama (kampachi collars) – this is all very high quality seafood for you to eat, not to feed with your dogs or cats (well, not until after you’ve cooked or frozen it first!)

Enjoy and spread the word!

$10 BONUS for REFERRALS -> Remember, you receive $10 of RHS webstore credit for every new member you refer, that’s $10 you can spend on any product of your choosing (if available on the webstore)!

If you have any questions or feedback, find us at

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